About twenty years ago, I taught a class full of enthusiastic kids. It set a high bar and ruined me for the remaining years I spent in the profession. I met one of those kids, Susie, a couple of weeks ago for brunch. We agreed that we were both lucky to be at that...
Continue readingWhat is your voice?
You’re a busy business on the up and up. Things are going well. You’ve got your socials sorted, your website locked down and your marketing strategy in place. Tick, tick, tick! Good job. Unless you’ve made a really bizarre business decision not to communicate with potential and exisiting clients or customers, there are so...
Continue readingOld Gold
I found a folder on my desktop with some things I’d written over the years. This one was probably the first piece about my work that I wrote for myself. There was no call-to-action, no hard or soft ask, not even an intention to publish it. I just wanted to write it and share...
Continue readingHomework
Homework for a 12-year-old this week goes a little like this: Instead of writing a new piece, focus on improving the six writing traits from an existing piece. FYI, the six writing traits are: sentence fluency ideas* organisation word choice voice conventions (e.g. grammar) Critically reviewing your own work can be pretty tough going,...
Continue reading